Red Deer Studio
Berry Architecture was established in Red Deer, Alberta in 1998 with the goal of providing innovative designs that welcome and support the people who live and work within them. A dynamic, creative group of 17 work out of our Red Deer architectural firm, delivering a wide range of services and project types.
We are a full-service firm that provides architectural and interior design services to a wide region of Western Canada, including all of Alberta and the interior of British Columbia. Our full range of architectural typologies are enhanced with development assistance and environmental and sustainable design services. All this wrapped up in a package of committed, personable professionals who care about you and your project. At Berry, we’re more than a team of architects—we’re on your team.
Meet Your Red Deer Leaders
George Berry
Registered Architect, CEO, Senior Partner, AAA, AIBC, MRAIC, RIBA
George Berry
Registered Architect, CEO, Senior Partner, AAA, AIBC, MRAIC, RIBA
AAA, AIBC, MRAIC Bachelor of Architecture Degree, Diploma in Engineering Design and Drafting Technology, Court Qualified Expert on the Alberta Building Code
George founded Berry Architecture + Associates in 1998 and has since filled the roles of CEO, president, and senior partner. He is in charge of business decisions regarding daily operations to ensure everything advances as per Berry’s business plan.
As an architect and chief designer, George is involved in all Berry projects for design and aspects of the working drawing production. He uses his experience to challenge and motivate the design team to expand design possibilities while working within clients’ programs and striving to enhance the built environment. He is very proud of the Berry team which has positively impacted communities through its many projects.
With decades of accumulated expertise related to seniors’ housing, building envelope, acoustics, sustainable design, environmental issues, and affordable housing, George has shared his knowledge as a speaker and presenter at several conferences across North America. His goal is to challenge the image of architecture and inspire people to be more respectful and responsive to environmental issues and sustainability.
George is a passionate cyclist who enjoys challenging himself to improve his cycling skills and fitness level every season. This hobby has inspired his long-term commitment to sponsoring the Wellness Ride—a local fundraising bike ride in support of CMHA and CABIS. Other hobbies are camping, golfing, skiing, hiking, and spending time with his family, and friends.
Isaac Martinez
Registered Architect, Partner
Isaac Martinez
Registered Architect, Partner
AAA, AIBC, MRAIC, LEED AP – BD + C Bachelor of Architecture Degree
Isaac is a partner and senior architect at Berry Architecture + Associates with many duties to oversee with his creative and proactive approach. In addition to managing the architectural team, he coordinates, prepares, and reviews preliminary design concepts. Isaac’s innovative thinking is applied to all his tasks, including design development, construction drawings, proposals, reports, specifications, and reviewing RFPs and RFQs.
Retaining many architectural accreditations and a significant amount of diverse design experience—educational, commercial, seniors’ living, health care, and more—Isaac has the ability to understand the requirements of each unique space he works on with the Berry architectural team.
Isaac is continually learning in his profession as each project brings new learning opportunities and challenges. He enjoys finding the most effective and inventive solutions to each new design. Like many architects and fellow Berry team members, Isaac’s professional motivation comes from taking a project from start to finish–bringing a concept to reality.
During his free time, Isaac likes to spend time with his wife and two daughters. He also enjoys camping, snowboarding, playing soccer, and traveling to Mexico to visit family and friends.
Susanne Widdecke
Partner, COO, LEED AP – BD + C
Susanne Widdecke
Partner, COO, LEED AP – BD + C
Diploma in Architectural Technology, Certified Construction Contract Administrator (CSC)
Susanne’s architectural experience started in Germany and spans more than 30 years. After a decade in Europe, she came to Canada to begin working at Berry Architecture + Associates in 1999. In 2004, she became a full partner to manage all production facets of the firm, including architectural and interior design.
In 2005, Susanne achieved her LEED Accreditation; Health Care Construction certification in 2010; Certified Construction Contract Administrator designation in 2014; and Sustainable Building Advisor in 2015. These accomplishments enhance her diverse portfolio and the strengths she applies to commercial, institutional, industrial, and residential applications.
As an organized, task-oriented, positive force in the office, Susanne’s day-to-day includes human resources tasks, accounting, staff scheduling, project management, and ensuring the Berry office runs smoothly. Her specific areas of expertise include construction contract administration and office communications, enabling the team to tackle projects of a wide variety of scope and complexity.
Susanne lives on a farm and has a passion for the rural lifestyle. She is a wife, mother, and foster parent who loves being outdoors. She has a menagerie of horses and dogs, plus a busy life with kids’ activities and volunteering.
Tracy Graff
Chief Financial Officer, CPA, CMA
Tracy Graff
Chief Financial Officer, CPA, CMA
Bachelor of Commerce Degree
Tracy is our Chief Financial Officer at Berry Architecture. She is a highly experienced CPA, with over 30 years of experience. Tracy is a returning team member who was with Berry in the past and rejoined the team in February of 2022. We are excited to have her back and in charge of all things financial once again!
She brings a number of professional skills to the team–most importantly, her business acumen, financial reporting and analysis, economic analysis, leadership, project management, and IT abilities. Day to day activities include providing the management team with timely and accurate financial information for business decision-making and delivering excellent service to our clients.
Tracy enjoys having the opportunity to apply her finance and business experience in the creative architectural industry. Her favourite aspect of working at Berry is the collaborative and supportive team environment.
Outside the office, Tracy’s many hobbies and interests include skiing (both downhill and cross-country), golf, reading, and spending time with family. As a volunteer, she is a past committee member for the Red Deer Festival of Trees and past Treasurer of the Buffalo Lake Meadows Owners’ Association.
Featured Project
Our architectural firm is grounded in the belief that behind the success of every design lies a healthy and creative dialogue with our clients. It starts with listening and understanding their goals and desires—from initial design through to delivery, we are steadfastly people-oriented. Our greatest achievements are the professional relationships built over decades.
Westpark Middle School
Red Deer, Alberta | Educational Facilities
Berry Architecture was the prime consultant for a new middle school in Red Deer, Alberta which opened September 3, 2019. The new school had an opening capacity of 520 students and is located on the existing 16+ acre site. The former middle school remained fully operational throughout construction.
“One of my highlights from the Westpark Middle School project was working with a group of students. Each year, 12 students were chosen to make up a student design committee. Their input, creativity, and presence on the project was invaluable, and working in close collaboration with the consultant team always brought new and creative ideas as well.”
— Angela Flinn, Associate Partner, Specification Writer, Project Manager, Senior Technologist, Berry Architecture + Associates
Architectural
Services
Architectural Design
Collaboration, community, and sustainability are at the heart of Berry’s architectural design services.
Interior Design
A holistic approach to interior design services means your space can reach its full potential.
Sustainable Architecture and Services
Sustainable design services that encompass not only environment but the social, economic, aesthetic, and functional facets of sustainability.
Custom Residential Design Services
Custom residential design services that bring dream homes to life that are as unique as you are.
Project Development Assistance
Let our full-service architectural firm help your vision meet the necessary parameters, feasibility and codes with project development assistance.
Project Management Services
We’ll stay on top of the details and have your project finish on time and on budget with Red Deer, Cranbrook, and Kelowna project management services.
